Case study / Personal training and wellness brand, Gainesville, FL
Fade Fitness
Turning a local fitness brand into a community name.
The Situation
Fade Fitness launched in 2023 as a brand new name in Gainesville with no reputation, no reviews, and no audience. It needed to earn trust fast in a crowded local fitness market.
The Approach
- Consistent short form content filmed and edited in house
- Google Business Profile optimization for local search
- A review outreach system for existing clients
- Local press outreach to TV and print media
The Results
- 5.0 stars across 41 Google reviews
- Featured on WCJB TV20 and in local print
- Instagram growth of 64 percent in 30 days, reaching 1,319 followers
The proof
